Research
Why today's B2B buyers expect a D2C-like digital experience
According to Gartner, 83% of B2B buyers prefer ordering and paying through digital channels. This shift is being led by a new generation of decision-makers — digital natives who bring their B2C expectations into the B2B space.
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10 Jul 2025
Retail
Wholesale & Distribution
Steel
Timber
Food & Beverage
Fashion
N.E.W.S. RECORDSHyvä & Magento — keeping physical music alive with vinyl records and CD albums.
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