How to manage 1300+ marketplaces with Business Central

Managing product listings, synchronizing stock, setting channel-specific prices, and handling orders across dozens of platforms often means juggling multiple systems and spreadsheets. Errors creep in, margins shrink, and scaling becomes a struggle.

That’s why more and more companies who use Microsoft Dynamics 365 are looking for a Business Central marketplace solution. With Commerce 365 for ChannelEngine, NVision connects Microsoft Dynamics 365 Business Central to 1300+ global and local marketplaces, bringing all marketplace operations into your ERP — exactly where they belong.

Let’s dive into how it works, why it matters, and what the future of Business Central marketplaces looks like.

Every marketplace has its own rules. Different product data requirements, pricing formats, commission models, and return policies quickly turn into a labyrinth when you’re managing multiple channels.

Without integration, businesses face:

• Double data entry — copying product and order data manually between systems.
• Stock mismatches — overselling or underselling because inventory updates don’t happen in real time.
• Pricing challenges — struggling to manage different currencies, delivery costs, and promotions.
• Complex returns — each marketplace handles fulfillment differently, adding to the confusion.

It’s not even ideal if you’re listing products on just one or two marketplaces without using any form of integration. But once you start selling across 10, 20, or even more, the manual work explodes — and so does the risk of mistakes.

With Commerce 365 for ChannelEngine, all marketplace operations flow directly into Business Central. Product data, stock levels, prices, and orders are synced automatically across every connected marketplace.

Key benefits include:

• Centralized product listings — manage descriptions, images, and attributes once in BC, then publish everywhere.
• Real-time inventory sync — avoid overselling by updating stock levels across all channels automatically.
• Automated order processing — orders from every marketplace arrive directly in Business Central.
• Support for all fulfillment models — including FBA (Fulfillment by Amazon), LVB (Logistics via Bol), ZFS (Zalando Fulfillment Solutions), FBM (Fulfillment by Merchant), or any combination.

Instead of running marketplaces in silos, your ERP becomes the single source of truth — simplifying processes and freeing up time to focus on growth.

Pricing is rarely one-size-fits-all in ecommerce. Each marketplace has its own fees, customer expectations, and competitive dynamics. ChannelEngine gives you flexibility to fine-tune pricing per channel.

You can:

• Create custom price rules for each channel.
• Add delivery costs, discounts, or promotions marketplace by marketplace.
• Apply automated currency conversions with commercial rounding to avoid odd-looking prices.

The result? Pricing that is both competitive and profitable — no matter where you’re selling.

Selling on dozens of marketplaces doesn’t mean losing control. With built-in filters and smart rules, you decide exactly what’s sold where.

• Use presets or custom filters to manage listings across thousands of products.
• Apply the profitability filter to only sell products when margins are strong.
• Keep stock levels continuously updated across all channels.

This ensures you’re always selling in the right places at the right prices while protecting margins.

Do you already use ChannelEngine? Despite the power under the hood, the NVision integration setup is straightforward. A simple 3-step wizard guides you through the process:

1. Connect Business Central to ChannelEngine.
2. Import your marketplaces and channels.
3. Start publishing products and processing orders.

You’ll be up and running in a day, not weeks. And for businesses with specific needs, developers can extend the integration using events to add custom functionality.

Marketplaces aren’t just another sales channel, they’re becoming an important part of modern ecommerce. Analysts predict that marketplaces will account for more than 60% of online sales globally in the next few years. For wholesalers and retailers using Business Central, that means the ERP must play a central role in marketplace management.

By bringing marketplace operations inside Business Central, companies gain:

• Scalability — add new channels without adding manual work.
• Flexibility — adapt pricing, products, and promotions quickly per market.
• Speed — react faster to demand shifts, stock shortages, or international opportunities.
• Profitability — ensure margins stay healthy across every marketplace.

In short: Business Central marketplace integration by Commerce 365 for ChannelEngine isn’t just about efficiency. It's about growing, too.

Marketplaces are too important to ignore. They’re where your customers are — and they’re growing fast. But without the right tools, scaling across multiple channels can quickly become unmanageable.

With Commerce 365 for ChannelEngine, you control it all from Business Central. One system to manage 1300+ marketplaces. One source of truth for products, prices, stock, and orders. One way to scale smarter.

Ready to see how it works? Explore Commerce 365 for ChannelEngine and discover how you can turn Business Central into a true marketplace powerhouse.

If you want to see it in action, just plan a call with one of our product specialists.