Wholesale & Distribution
Ecommerce for wholesale and distribution
Selling to professional buyers isn’t just about placing orders. Ecommerce for wholesale and distribution is about creating reliable, efficient processes tailored to the needs of each client. Complex pricing agreements, volume-based discounts, role-based access, and historical order data — these are everyday B2B challenges that traditional webshops simply aren't built to handle.
What makes ecommerce for wholesale different?
Wholesale ecommerce isn't just retail at scale — it involves complex pricing rules, account hierarchies, bulk orders, and negotiated terms. Ecommerce for wholesale needs to support B2B processes like quote requests, customer-specific catalogs, and ERP-driven workflows.
Key ecommerce features for wholesale distributors
Your ecommerce platform should reflect the way your business works. With ecommerce for wholesale, you can offer:
✅ Customer-specific pricing
✅ Group pricing
✅ Tiered discounts
✅ Sales document history
✅ Sub-accounts
With NVision's Commerce 365 for Magento - B2B integration, your Business Central data can be used on your online storefronts — all synced for accuracy and efficiency.
Customer-specific pricing in wholesale ecommerce
Ecommerce for wholesale enables personalized buying experiences. Advanced pricing and discounts based on your Business Central pricelists. Once logged in to their online acount your B2B customers can see their agreed upon prices automatically. No need for manual data entry.
Give your wholesale customers 24/7 access to their documents
When your Magento store is connected to Business Central with our B2B extension, it becomes more than just an online store — it transforms into a powerful self-service portal. Your wholesale customers can log in and view their complete transaction history, including purchases made outside the webshop — such as via phone, email, or EDI.
Available directly in their online account:
✅ Quotes
✅ Orders
✅ Invoices
✅ Shipments
✅ Credit memos
And if your Business Central environment includes custom fields or data from third-party extensions — for example, delivery instructions or warehouse tracking — those values will also appear in the customer portal, fully synced and up to date.
Real-time ERP integration for wholesale workflows
A deep integration with Microsoft Dynamics 365 Business Central keeps your wholesale ecommerce platform aligned with your operations. Pricing, inventory, credit limits, and sales documents flow automatically, reducing errors and saving valuable time.
Reduce admin workload
Let customers retrieve documents on their own — cutting back on time-consuming emails and phone calls.
Scale without extra support
Handle more customers without adding pressure to your service team.
Stronger customer relationships
A seamless self-service experience builds trust and encourages long-term loyalty.
Always available, globally
Whether your customers are in a different country or just working late — 24/7 access ensures they can always find what they need.
B2B buyers expect B2C experiences in wholesale
Ecommerce for wholesale is changing fast. Today’s B2B buyers are going digital. They expect the same convenience and speed they get as consumers. Research shows that 83% prefer to order and pay through digital channels, and digital-first buyers are significantly more likely to make informed, high-quality purchases.
With the right ecommerce setup, you can meet these expectations, reduce sales friction, and build lasting customer loyalty.
NVision helps you meet those expectations.
Free consulting session
Do you want to explore the possibilites for your organization? Feel free and book a 1-hour consulting session with one of our product specialists.
