Save money by eliminating the need for a third-party Business Central PIM

In this article, we’ll dive into the capabilities of this built-in PIM for Business Central, and show why tens of thousands of euros in third-party PIM costs can be eliminated entirely.

A Product Information Management (PIM) system helps businesses centralize and enrich product data for distribution across multiple sales channels. Here are some examples that companies use a PIM for:

• Manage product titles, descriptions, and specifications.
• Handle multi-language content.
• Use attributes and attribute sets to easily enrich products.
• Store images, videos, and documents.
• Create logical categories and product relationships.

For a long time, this meant investing in standalone PIM software — with implementation projects ranging from €30,000 to €50,000 and monthly recurring fees between €1,000–€2,000.

But when you’re already using Microsoft Dynamics 365 Business Central and Magento — or consider using one of these systems in the future — there’s a much smarter way.

Commerce 365 for Magento adds a fully integrated PIM module inside Business Central, letting you manage your entire ecommerce catalog from one system.

Key benefits

• No third-party PIM needed.
• Save tens of thousands in implementation and licensing costs.
• No more duplicate data entry between systems.
• Speed up time-to-market.
• Create multi-store, multi-language catalogs from one interface.

With Commerce 365, you enrich your product data directly within Business Central with our built-in PIM:

• Use ecommerce-specific titles, and optimize both short and long product descriptions for SEO.
• Add unlimited images, videos (from YouTube or Vimeo), and products attachments (PDFs, manuals, safety sheets).
• Manage product variations like configurable and grouped products.
• Create attributes and attributes sets.
• Structure your ecommerce catalog with category management from your Business Central PIM.
• Define product relationships for cross-sell and upsell.

This way, you not only centralize your catalog but also ensure consistency and quality across all your online channels. We'll take a deeper dive in some of the above.

Whether your business is active in fashion, construction, electronics, or furniture — managing product variations is crucial.

• Define item variants (e.g. sizes, colors, finishes) and control them directly from Business Central.
• Use configurable products to present variants as dropdowns on a single Magento product page — each backed by its own SKU for precise inventory tracking.
• Display grouped products (multiple variants shown as a matrix list for bulk ordering) — ideal for B2B ecommerce environments.

Magento’s ecommerce flexibility is built on attributes — and with Commerce 365's Business Central PIM, you manage these attributes directly in your ERP.

• Create custom attributes like material, width, length, height.
• Group attributes into attribute sets tailored to different product types, like skis, shoes, or clothing.
• Define how each attribute behaves: should it be a filter in layered navigation, or stay hidden in the background to gather relevant data?

With a native Business Central PIM, attribute management becomes seamless, improving product search and filtering for customerswhile helping merchants scale faster. 

Structuring your store's ecommerce catalog from Business Central is easy with drag-and-drop category management:

• Create and organize categories using a user-friendly interface.
• Quickly move products between categories.
• Automate category updates via our developer-friendly API — ideal for businesses with large or frequently changing catalogs.

You can even build custom rules that dynamically reassign products based on stock, pricing, or new launches.

Improve sales, conversion, and the customer experience with product relationships:

• Cross-sell: Suggest additional items that complement what’s in the cart.
• Upsell: Offer more premium alternatives to encourage higher order values.
• Related products: Help customers discover useful extras or bundles.

All of this is configurable with our built-in Business Central PIM — with immediate visibility in your Magento store(s) upon synchronizing.

Investing in a standalone PIM can be a major expense. That's why choosing a Business Central PIM that's built into our Commerce 365 for Magento extension is not only more efficient, but also significantly more cost-effective. Here's how the numbers compare:

Typical third-party PIM project:

• Implementation: €30,000 – €50,000
• Monthly recurring license: €1,000 – €1,500
• Custom connectors: €5,000 – €10,000
• Maintenance and training: additional costs

Business Central PIM in Commerce 365 for Magento:

• Already included in your Commerce 365 license (€375,- p/m).
• Depending on your needs, minimal implementation costs.
• No separate software or integration required.
• Full access to data already in your ERP.
• Future-proof and easily extendable.

If you're using Business Central and Magento, there’s no need to overcomplicate your tech stack. With Commerce 365, you can turn your ERP into a fully integrated ecommerce engine — including a PIM.

Whether you’re launching a new Magento store, migrating from NAVision to BC, expanding to new markets, or just tired of juggling multiple systems, our built-in PIM for Business Central gives you everything you need in one place.

Get in touch with us to learn how Commerce 365 for Magento can eliminate the need for a third-party PIM.