Case study Brandunit
Integrating Magento (B2B & B2C) and Sendcloud with Business Central
Brandunit is a Dutch toy wholesaler catering to both small and large retailers, including toy stores, sports shops, souvenir shops, convenience stores, and bookstores. With a wide range of well-known toy brands such as LEGO, Studio100, Playmobil, Vtech, Nikko, Marvel, and Jumbo, Brandunit serves both B2B and B2C markets through their dedicated online stores. Their fast delivery covers the Netherlands, Belgium, and Germany, ensuring toys reach both businesses and consumers efficiently.
Project snapshot
Website B2B: https://www.brandunit.nl
Website B2C: https://studio100.com/nl-nl
Country: The Netherlands
Industry: Wholesale
Business model: B2B, B2C
ERP partner: ABC Ebusiness
Web agency: Headle
Integration partner: NVision Commerce Solutions
Project scope
Integrating an existing Magento multi-store system with a new Business Central and integrating Sendcloud at the same time.
A robust and scalable ecommerce solution
Brandunit was looking for a reliable and fast solution to support their growing ecommerce needs. They already had a set of Magento stores running, so they could use that existing environment which had crucial elements in place, such as products, attributes, categories, and customer data.
The integration with Business Central had to be quick and easy. Brandunit wanted:
• Smooth data import: Migrating existing data from Magento to BC without manual entry.
• Stability and speed: A fast and consistent system without performance issues.
• Flexibility in stock updates: A faster way to update inventory separately from other data.
• Efficient support and guidance: Direct assistance to ensure a quick implementation.
• Easy setup and configuration: An out-of-the-box integration where they could do most of the work themselves to reduce costs.
The solution: Commerce 365 for Magento
Brandunit decided to implement Commerce 365 for Magento by NVision to connect their Magento store to Business Central. Having worked with NVision’s consultant Tys before, they knew they could rely on the expertise and practical guidance he provided.
Thanks to Commerce 365’s out-of-the-box integration, the project moved fast. Brandunit had their B2C store live within just seven days, followed shortly only a few days later by the B2B webshop. A week later, the German webshop was also ready to go.
Key advantages
- Quick implementation: Existing Magento data (products data, attributes, categories, and customers) was easily imported into BC.
- Minimal consultancy required: With just five hours of consultancy from NVision, Brandunit managed to complete the setup and configuration.
- Seamless synchronization: The NVision integration follows Magento logic, making data flow between systems intuitive and reliable.
- Inventory updates: Custom bulk inventory updates make it quick and easy to sync stock information separately from other item data.
The support and guidance were great. NVision's in-depth knowledge of both Business Central and Magento made everything so much easier for us. They not only gave practical support but also tailored their advice to optimize our German store setup.
Jeffrey Kuijsten
Owner @Brandunit
Overcoming challenges with ease
Brandunit had experienced complicated integrations with other software solutions in the past, often dealing with performance issues and bugs. However, with Commerce 365 for Magento, the whole process was very straightforward.
There were no major challenges during implementation. Brandunit’s team followed Magento logic, and the integration just worked. For example, B2C and B2B pricing and customer data synchronization were handled perfectly.
One notable feature was the automatic customer invitation, where new customers are immediately invited once they are registered in the system. This proactive approach reduces manual effort and streamlines customer management.
A comparison to other integrations
Brandunit hadn’t considered other solutions before choosing Commerce 365 for Magento.
“Tinx-IT was something our previous partner worked with. I was not enthusiastic about that integration. Besides that, I know the Blue Elevation connector. It works well, but doesn’t have that many functionalities. And they’re not really strong in the Business Central part. I truly believe when NVision keeps on further developing their product, Commerce 365 for Magento will become the #1 Magento/Business Central integration,” says Jeffrey Kuijsten, owner of Brandunit.
Results: Fast, stable, and efficient operations
Thanks to the new integration, Brandunit now benefits from:
- Fast and reliable operations: No downtime, performance issues, or bottlenecks.
- Time savings: Minimal manual work due to automatic data synchronization.
- Stability and consistency: The integration consistently performs well under varying loads.
- Reduced consultancy costs: Completing the setup mostly independently saved time and money.
"Anyone who already has a Magento shop and some knowledge of Magento and Business Central — and has a straightforward business model — can start with Commerce 365 for Magento and do most of the work themselves. You can have everything up and running in no-time and at low costs."
Inspired by this story? Let’s explore what we can build together.
Whether you’re looking to streamline your ecommerce operations, connect Business Central with Magento, or add custom features tailored to your business — Commerce 365 is designed to help you move faster and smarter.
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