Elevate your post-purchase experience with Branded Track & Trace

A generic tracking page provided by shipping carriers can disrupt the customer experience and affect your brand identity.

Part of Sendcloud’s parcel tracking solution, is Branded Track & Trace. You can transform the traditionally dull, carrier-branded tracking pages into an extension of your store’s identity. This isn’t just about aesthetics — it’s about enhancing the customer experience, reducing support inquiries, and even unlocking new marketing opportunities.

Let’s dive into what Branded Track & Trace is, why it matters, and how it can help businesses elevate their post-purchase strategy.

ic into an opportunity. Promote new arrivals, showcase special offers, or invite customers to follow you on social media. Each visit becomes a chance to re-engage and upsell.

But first, let’s start with Sendcloud. 

Sendcloud is the complete shipping platform for e-commerce – enabling retailers, marketplaces, and fulfillment companies to scale their operations and deliver great shipping experiences.

Today's consumers want to decide where, when, and how they receive an order. But meeting their needs while still making a profit is a challenge. Sendcloud solves this by centralizing and automating the entire shipping process. From label printing to branded tracking updates and returns management - Sendcloud lets you own your shipping from checkout to returns.

With access to more than 160 carriers, 7000+ shipping methods, and 400,000 parcel points across Europe, Sendcloud enables any ecommerce strategy.

Commerce 365 for Sendcloud is NVision’s plug-and-play shipping integration between Microsoft Dynamics 365 Business Central and Sendcloud’s shipping platform. Instead of managing shipments across multiple systems, businesses can create labels, track orders, and manage returns — directly from Business Central.

One of Sendcloud’s standout features is Branded Track & Trace, which allows you to create a fully branded tracking experience across 160+ carriers without any extra effort. It replaces the generic tracking pages from carriers with a fully customizable, on-brand tracking page. Instead of redirecting customers to a carrier’s website — where your brand disappears entirely — customers can track their orders on a page that looks and feels like an extension of your online store.

Your logo, brand colors, and messaging are all included. Plus, you can add dynamic elements like personalized promotions, product recommendations, or even social media links — turning a routine tracking check into another engagement opportunity.

But it’s not just about the page itself. Sendcloud also supports automated and branded notifications via email, SMS, and WhatsApp, keeping your customers informed and connected with your brand through every touchpoint.

The delivery experience is an important moment for customers. They’ve already paid — now they’re waiting. Every update, delay, or confirmation reflects on your brand, even if it’s technically the carrier’s responsibility.
This is why branded tracking makes a difference:

1. Create a consistent brand experience
When customers purchase from your store, they expect a consistent experience from start to finish. Sending them to a carrier’s generic tracking page interrupts that journey and shifts focus away from your brand. With Branded Track & Trace, customers stay engaged with your brand’s identity.

2. Fewer WISMO tickets
WISMO ("Where is my order?") inquiries take up a lot of time for support teams. A clear, reliable tracking page — designed to show delivery statuses accurately and updated in real time — means fewer customers will need to reach out to your company. That’s more time saved for your team and a better experience for your customers.

3. Turn tracking into a marketing channel
Tracking pages are highly engaging — customers visit them multiple times while waiting for their orders. Sendcloud lets you turn that traffic into an opportunity. Promote new arrivals, showcase special offers, or invite customers to follow you on social media. Each visit becomes a chance to re-engage and upsell.

4. Gather customer feedback
Sendcloud also helps businesses track more than just orders — you can track the performance of your delivery carriers too. Customers can rate their shipping experience directly through the branded tracking page, helping you benchmark carrier performance and make data-driven decisions about which services to rely on.

• Custom branding: Add your logo, brand colors, and personalized messages to the tracking page for a consistent, professional appearance.
• Automated notifications: Keep customers in the loop with SMS, WhatsApp, and email updates — from order shipped to delivery and even returns.
• Marketing tool: Embed product recommendations, promotions, or social media links directly into the tracking page to drive additional sales and engagement without any additional add spend.
• Carrier performance feedback: Let customers rate their delivery experience, helping you optimize carrier selection and improve overall shipping satisfaction.
• Returns tracking: Branded Track & Trace doesn’t stop at delivery — you can also create branded return tracking pages.

One of the best things about Sendcloud’s Branded Track & Trace is that you only need to configure it once. After setup, every shipment — regardless of the carrier — will automatically direct customers to the same branded tracking page.

Commerce 365 for Magento
When you’re using Commerce 365 for Magento and running multiple Magento stores, each store can be linked to its own brand within Sendcloud. That’s ideal for businesses operating multiple storefronts under different names or targeting different audiences.

Branded Track & Trace is more than a nice-to-have feature — it’s a smart, scalable way to improve customer experience, reduce support inquiries, and turn order tracking into a marketing opportunity.
While this isn’t a feature that integrates directly into Business Central, it’s an essential part of the Sendcloud ecosystem — and one that’s worth exploring if you’re serious about building a consistent, professional ecommerce brand.

If you’re already using Commerce 365 for Sendcloud but haven’t explored Branded Track & Trace yet, this is the perfect time to dive .

Ready to see how Branded Track & Trace can work for you? Book a free demo.