WED2B X NVision Case Study

WRITTEN BY BART VAN DE VEN  |  JANUARY 16, 2025

Since launching in 2009, UK-based WED2B established itself as one of Europe’s leading bridal designer outlets. In 2025 they have 59 stores across the UK, Ireland, the Netherlands, Belgium, and Germany. Their goal is to provide brides with the exceptional customer experience of traditional bridal boutiques, but at more affordable price points. 

At NVision, we're proud to announce that WED2B has successfully gone live with our Commerce 365 for Magento extensions powering the core of their ecommerce operations.

From within Business Central

Project snapshot 

• URL: www.wed2b.com  

• Country: UK-based with stores across Europe  

• Industry: Expert bridal consultant service for designer wedding dresses  

• Business model: D2C and Omnichannel 

Project scope and key results 

• SKUs: 1000+ in stock  

• New website launch with NVision as part of the tech stack  

• Conversion rate up by 13%  

• Revenue up by 11% 

Tech stack

Like many of our customers, WED2B had been using Microsoft Dynamics NAV for many years. As their business expanded, they planned an upgrade to Microsoft Dynamics 365 Business Central to better support their growing operations. With over 50 physical stores and a strong ecommerce presence, they also implemented LS Retail to manage their retail operations. Initially, WED2B considered using the standard LS Retail - Magento connector but soon realized they required a more robust integration to meet their specific needs. This led them to partner with NVision.

The complete tech stack includes:

• Five Business Central (BC) instances:
  Each instance runs LS Retail and Commerce 365 for Magento, providing seamless integration between retail and ecommerce operations.
• A central Magento instance:
  A single Magento instance supports five country-specific Magento stores.
• Master data system:
  The UK BC instance acts as the master data system, leveraging the Commerce 365 for Magento PIM module to manage and maintain all product data, including variations for each country-specific store.
• Localized operations:
  Each country-specific BC instance handles order fulfillment and stock updates for its respective online store.
• LS Retail: Integrated with Business Central to manage in-store operations across 50+ locations.
• NVision's Commerce 365 for Magento: Provides advanced ecommerce functionality, a PIM module for centralized product management, and seamless integration with Magento.
• Custom API and event integrations: Leveraging NVision’s standard APIs and events to support advanced Magento features and custom workflows.

This setup ensures efficient operations, multi-store management, and a smooth integration between Business Central and Magento.

Advanced features in action

The WED2B project showcases the potential of Magento when paired with NVision’s robust integration solutions. Many of Magento's advanced features—such as in-store pickups, support for multiple languages and currencies, and multi-source inventory (MSI)—were seamlessly implemented to enhance the customer experience and operational efficiency.

What makes this integration stand out is its flexibility. All of these advanced functionalities are supported out-of-the-box by the NVision-Magento integration. Additionally, when specific customizations were required beyond the standard features, they were effectively implemented using NVision’s standard events and APIs, ensuring a tailored yet efficient solution.

Empowering brides with style, confidence, and convenience

For many brides, the journey to their perfect wedding dress starts online. WED2B understands the importance of this moment and believes every bride deserves to feel amazing on their special day, no matter their budget.  

What sets WED2B apart is their commitment to providing a seamless omnichannel experience that combines online convenience with in-store expertise. Their 4.92 out of 5-star rating—an impressive average from about 38,0000 reviews—says it all.  

• Affordable designer dresses: stunning wedding gowns priced between £599 and £899.  

• Expert guidance anytime, anywhere:  

• • Online bridal advisors are available from 9am - 9pm to offer personalized advice.  

• • In-store, expert bridal consultants provide hands-on assistance to help brides find their dream dress.  

• Ultimate convenience: No appointments or costly booking fees—brides can visit anytime that suits them. Skip the wait—brides can take their dress home the very same day. 

Why NVision and Commerce 365

We were facing a significant challenge: our partner’s proposed system wasn’t fit for purpose. It lacked the ability to integrate our Magento stores with Business Central the way we wanted it to, leaving them searching for a better solution. That’s when they discovered NVision and Commerce 365 for Magento. 

We went into this with a completely fresh mindset. And then we saw NVision’s tool—it just works. Your tool integrated into Magento and handled a lot of things we needed to manage. It’s out-of-the-box, no need for extensive setup or configuration. Everything made sense right from the first call with Erik an Tys.  

‘It was like a breath of fresh air. Oh, you actually do this? And it works? Wow! It was clear they knew Magento and Business Central inside and out. That confidence made all the difference. With Commerce 365 for Magento, the team felt reassured right from the start.’" 

- Richard McAuley - Senior Web Developer & Digital Strategist @ WED2B

Smooth project execution 

The implementation process with NVision stood out for its efficiency and reliability. NVision really felt like the smoothest part of the project. Even with last-minute requests, Erik and Tys listened to our needs and delivered. Despite the usual challenges of large-scale projects, support from NVision ensured quick resolutions. 

"I’m trying to think back to any issues we had, but honestly, we always had really fast support. That’s why we can’t remember them." 

Our go-live was similarly stress-free. It was kind of quiet—because NVision was one of the parts that just worked. 

User-friendly and efficient 

The user interface of Commerce 365 for Magento made a significant impact on our workflow. The UI is great—so much more user-friendly compared to other solutions we’ve used, which were rather clunky. This intuitive design translated into major efficiency gains. We don’t need to constantly go back to our developer to simply add a product attribute. Now, we can make updates ourselves, which is a godsend because we have so many projects in Magento that we’d like to launch. Whether it’s creating new categories or adjusting details on simple products. 

“Commerce 365 has transformed how we manage our Magento stores. The ability to handle this level of detail was a real win for us straight away." 

Key takeaways  

• Seamless integration between our Business Central and Magento. 
• Minimal configuration, saving time and resources.
• A tool that truly delivers on its promises.

The NVision difference 

What truly stood out during the project was the peace of mind NVision brought to the table. NVision was one of the partners we didn’t have to worry about. It was such a relief to know they were there to help us. And now, everything is working really well! 

"It was a joy to work with NVision. The process was straightforward, and the results exceeded our expectations." 

Commerce 365 for Magento has transformed the way we manage our online stores, proving that the right technology can make all the difference.